I helped STA explore a new adventure, beyond students...
The Visit Britain partnership campaign with STA was such a huge success, when I left VB, STA employed me to devise a new global branding identity for them. The identity needed to appeal to more than just students and put the vibrancy back into the brand.
We took STA which stood for Student Travel Association; and turned it into;
STA - START THE ADVENTURE.
We took STA which stood for Student Travel Association; and turned it into;
STA - START THE ADVENTURE.
TouchPoints
Branding Guidlines, 360 touchpoints
Branding Guidlines, 360 touchpoints
Markets
Global
Global
Responsibility
Everything (solo, commission) except filming directing/producing/editing.
Everything (solo, commission) except filming directing/producing/editing.
